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In 2022, my final project for Nova SBE, I embarked on a unique challenge: creating a campaign to promote the Master's programs. Instead of the usual approach, my sidekick, Susana Laires, and I took a bold step and crafted a completely different concept.
Using the iconic 'O' from the Nova SBE logo, we built an illuminated structure and organized a captivating photo shoot in the school's garage. With vibrant colors representing each program, we showcased the students and staff as the campaign's stars. We also produced videos and shots, led by Fábio and Inês, for social media, adding depth to our campaign.
For two weeks, we poured our hearts into this project, enjoying every moment of the creative process. It was an exciting experience that resulted in a truly remarkable campaign.