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Dom Queijo, Lisbon restaurant, embarked on an innovative campaign called #DoubleCheesedown. Departing from their previous tradition, we ordered two wheels of Parmigiano Reggiano instead of one. To captivate their audience, we meticulously documented the campaign with 80kg of cheese in captivating photos. Accompanied by a real-time cheese tracking website, the campaign gained momentum with the help of Zomato.
Within two months, both wheels were devoured, establishing Parmigiano Reggiano as the reigning king at Dom Queijo.
Dom Queijo is a restaurant known in Lisbon for making cheese king on its menu.
We have done some campaigns over time and 3 years ago we made the first #Cheesedown (you can see the case of this campaign on my profile)
This year we decided to raise the bar and instead of asking customers to help us "knock down" a wheel of Parmigiano Reggiano, we ordered 2 wheels.
Hence the #DoubleCheesedown.
We started by taking photos to use in the campaign, 80kg in total. And we set up a campaign and website that tracks the cheese in real-time.
At the end of two months and with the help of zomato, the two wheels of cheese ran out and Parmigiano Reggiano was king in this restaurant.